What is MCC
MCC (My Client Center) — manager account in Google Ads, allows centralized management of up to 85 000 sub-accounts. Free Google Ads feature for agencies, freelancers, affiliate teams.
MCC benefits
- One login for all client accounts.
- Unified billing or per-account separate.
- Shared reporting via Google Ads Editor.
- Role-based access: give employee access to specific sub-accounts only.
- API access for automation.
- Up to 5 nesting levels (agency → sub-agency → client).